South African Nobel Peace Prize winner Desmond Tutu has signed on to promote a new free legal music download site. Ok, I’m having a hard time picturing the octogenarian Archbishop boogieing to his I-pod in his spare time. I’m having an even harder time picturing him actively promoting a website. Let’s see how this pans out. The website is called welovefreemusic.com. It is a product of S.O.S. Records, Speed of Sound, and intends to offer free MP3 downloads. The idea is to get musicians to put their music up for free, get their music rated by users and then maybe get discovered. Doesn’t Myspace and 27 million other sites already do this? Maybe they think by having the Archbishop onboard a little divine intervention will help their success. Desmond Tutu claims he is a fan of free downloadable music and met the CEO of S.O.S. Records, Steve Nowack, during a chance meeting. More divine intervention? I just can’t picture the Archbishop’s face in an ad in Rolling Stone saying “Yo, check out this bustin’ new site for your jams.” In a statement Tutu says, “I am participating because we all belong to the human family and each human being has been touched by music. Until now there are people who may not have been able to access music because of the barrier of finance. Steve’s project is now going to break down that barrier.” Apparently Tutu hasn’t got online much. I find free downloads everywhere, legal ones. The people who haven’t been able to access music don’t have a computer at all or online capabilities. All I have to say is that I hope he didn’t put any of his personal funds into this. Nowack must have been some smooth talker. Tutu’s celebrity power may get the site some attention, but bringing free music to the world, that’s already been done. I think maybe the initials S.O.S. may be prophetic as to the fate of this one.
http://technologyexpert.blogspot.com/2008/05/archbishop-desmond-tutu-loves-free.html
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